Why its cool! The entire website content is dynamic, and comes from the products catalog mainly.
When the window is too small to fit the large image for the products, hovering over the image brings the image into view.
The cable that hangs on the rightside, will take the user through the individual sections of a page. Best seen on "/products" page or the media page.
Anyways, would love to hear your feedback

Here is an article regarding the last time I did the redesign. The new redesign takes lots of ideas from one of the concepts that were to be used on previous redesign. http://andresgallo.com/2011/02/09/evans ... -redesign/
These are some of the modules used together to bring various interactions, along with various UI Hooks for ajaxifying the way it works

FileManager
FrontEndUsers
Products
Cart
Orders
PaypalGateway
youtubeplayer
Forum
SelfRegistration
CGFeedback
CGFeedMaker
CGSmartImage (This plugin helped make my live way easier)
FormBuilder
SEOTools2
CGBlog