NMS - does it do any tracking?

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mikemcvey
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NMS - does it do any tracking?

Post by mikemcvey »

Hi,

Hopig someone can point out wether NMS does any tracking (how many opened etc).
I would install and test myself but the site I want to run it on is prior to 1.2,
hence CGextensions doesn't work etc.
I have several heavily modified modules so alot of testing involved if I upgrade.

If there is no tracking in the latest NMS I will leave it for later.

Mike
Maki
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Re: NMS - does it do any tracking?

Post by Maki »

I've just started playing with it this days, so I can't say I know it well, but AFAIK it can't be done. At least there is no evident option in the admin pages, maybe it is possible to easily customize the module but I don't know.

In any case I've never seen a reliable method to do this kind of tracking.
calguy1000
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Re: NMS - does it do any tracking?

Post by calguy1000 »

No, NMS doesn't do that.... and as Maki said... there is no reliable way of doing it anyway.

It usually relies on javascript or something like that in the message which most smart email clients disable.  Particularly hotmail, gmail, yahoo, etc, etc.
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cb2004
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Re: NMS - does it do any tracking?

Post by cb2004 »

Email opens are done using an image tag. Click throughs can be controlled with a PHP file.
Maki
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Re: NMS - does it do any tracking?

Post by Maki »

The basic problem is that you are never sure about what happens on the user side. Email software may or may not show images, most likely not; maybe the email has been read once, maybe twice, maybe just previewed, maybe they liked it, maybe not, etc. Counting image views tells you very little.

To be honest I don't think this is a real issue. The ultimate point is not how many people read your email (or visit your site for that matter), but how many react positively buying your stuff or learning something. If you are doing things correctly subscribers did explicitly sign in, so you can suppose they are interested and read your email. I they aren't, the unsubscribe option is there for a reason.

IMHO just send your newsletter and be done with that.
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