Landing page SEO implications

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wmdvanzyl
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Landing page SEO implications

Post by wmdvanzyl »

Hi All.

I have a client that have separate divisions in the same business. They prefer to use one domain for email and website purposes, but they want to direct customers to one of the two divisions via a landing page.

It's easiest to explain by means of an example. A financial institution with business and personal banking. They want to use the domain greatbank.tld They want clients to arrive on a landing page that gives them two options, to go to business or personal. One the client chooses an option, they want the entire experience to be centered around hat part of the business, including the look and feel. So they don't want a menu option that can take clients from the one to the other, but they do want a link back to the landing page. Imagine it as a tree structure. Clients can go back up the tree, but can't go from one branch to the next.

Now all of this is do-able, but i was wondering what would be the best way to approach this (separate installations or just separate templates and menus?) and secondly if there will be any SEO drawbacks to having a landing page without any real content and just a choice between where to go next?

Your time and feedback is much appreciated.
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velden
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Re: Landing page SEO implications

Post by velden »

I did it for: http://tinyurl.com/zbjumxv

Check for yourself about SEO for that case.

Both 'divisions' have their own tree in the Content hierarchy (starting with Section Header).

Then {menu number_of_levels=2 start_level=2} to fill the menu(s).
ff_pages.PNG
Note that for some modules it might be difficult to limit to certain divisions. E.g. Search module might not differentiate. Or perhaps other modules' urls etc.
wmdvanzyl
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Re: Landing page SEO implications

Post by wmdvanzyl »

That's very nice.

I was thinking of doing the same thing - using the menu to separate the divisions. I will cross the bridge of the modules at a later stage. :P

Thanks for your input.
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velden
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Re: Landing page SEO implications

Post by velden »

I only now notice I used 'Section header' for one division and 'internal page link' for the other :-)

Just switched both to internal page link.

This makes domain.com/eersel and domain.com/bladel redirecting to the proper pages.
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