CMS Made Simple Forums

Hello,

I have problems with my site since search engines indexed content from footer, Terms & Conditions, ...
Now if I search for the name of our Product in google, yahoo, other ... it's like this:

domain_name.com
terms & Conditions, Site Privacy, Copyright 2009, bla, bla, ... ( this is data from our footer ) !

IT SHOULD BE LIKE THIS

domain_name.com
Welcome to "domain_name" the only place on the web to
get Product of .. bla bla .. !

How to prevent / restrict relevant content being indexed by bots?
And how to make desirable content to appear under certains subpages?

Do I just add "words" to "Page Specific Metadata" section like ... Name of the product, blue, material, train, bla bla .. ?
So when people search for "material" search engine offers page containing certain data ..

This is not a CMSMS specific question.

Since it has something to do with {metadata} I assumed it's combination of
{metadata}, some type of template and "Page Specific Metadata" ...
I just hoped to be pointed to right direction ...
Thanks anyway